Sairam Vedam

CMO, Cigniti Technologies

Sairam brings 22+ years of overall industry experience with a deep understanding of technologies, solutions and IP-led software services offerings. He is an award-winning, global marketing, branding, corporate strategy, and digital engineering industry thought leader. He was recognized and awarded by BBC Knowledge Series, CMO Asia, World Marketing Congress and Enterprise IT, Paul Writer from 2014-2022 for demonstrating impactful global marketing leadership consistently and was an external advisor with Bain & Company.

As the CMO at Cigniti, Sairam oversees the planning and execution of the organization’s strategic marketing programs, develops the long-term charter towards our digital play, and helps enhance Cigniti’s mindshare as a preferred services provider and thought leader amongst our customers, partners, analysts, media, investors, influencers and employees. Closely working with the Chairman and CEO’s office, as part of the company’s think-tank he drives Cigniti’s Digital ambitions, the charter for long term growth through various activities spanning corporate, organic and inorganic development. As the brand custodian of Cigniti, he also oversees Cigniti’s corporate social responsibility programs with a specific focus on education, healthcare and sustainability.

He brings a unique blend of experience in marketing in both products and services targeting global enterprises. Sairam has crafted and driven long-term marketing and branding strategies and launched successful demand generation programs for companies of various sizes across different cycles of growth. Under his leadership, leading software products, brands and IT services of global repute were consistently rated and ranked in Forrester waves and Gartner’s Magic Quadrants, resulting in the amplification of brand value, mindshare, and revenues, with commendable customer satisfaction and investor delight. He has built, positioned, and successfully scaled up Marketing teams leading software products, brands and IT services of global repute consistently resulting in amplification of brand value, mind share and wallet share. This includes a consistent delivery of 5X return on marketing investment on an average for the last 6 years on a sequential basis, delivering a close to 100 Million$ of pipeline across diverse stages and a closed revenue of 30 Million$ of purely marketing influenced and generated deals. The brands positioned by the result of disruptive marketing work that my teams have delivered resulted in increased market capitalization, shareholder value and valuations for the companies.

He has consistently worked with Software industry's thought leaders, CEOs, and CTOs of enterprise billion$ companies, Silicon Valley based first generation entrepreneurs with multi exit track record, building billion$ businesses. For the last 4 years he has also been working with very senior industry leaders as part of his interfacing, reporting and stake holder responsibilities to the corporate board, governance and leadership comities by virtue of my executive responsibilities.

Sairam holds a Master’s degree in Computer Technology from CIT, Coimbatore, an Executive Master’s program in management from IIM-Kozhikode, he completed a Leadership program for young leaders in joint association with Harvard and CA technologies. He is a passionate start-up investor and predominantly focusses on early start-ups helping them scale.